Restaurants have the hardest attribution problem in the category, for one structural reason: the sale happens in the room, not in a cart.
A creator posts a table at a new venue, three hundred people save it, and over the following month some of them walk in. There is no click, no cookie and no order confirmation — so the venue pays a flat fee, hopes it worked, and has no basis on which to renew or drop the partnership. The industry norm is a comped meal and a guess.
Where booking platforms do exist, the attribution stops at the reservation. A booking is not revenue: covers no-show, parties shrink, and the actual bill varies by a multiple. Paying commission on a reservation rewards volume rather than value, which is exactly the wrong incentive for a venue running on thin margins.
Every one of these is a structural property of how restaurants & hospitality is bought — not a reporting bug that a better dashboard fixes.
The transaction is a bill settled in the venue, so click-based affiliate infrastructure simply does not reach it.
No-shows, walk-outs and party-size shrinkage mean a reservation-based commission bears little relationship to what the venue actually earned.
A saved post converts weeks later. There is no attribution window long enough to catch it on a cookie.
Because nothing is measured, venues cannot tell a creator who fills tables from one who fills a comments section, and pay both the same.
Commission budget is locked into a non-custodial smart-contract escrow. Spend can never exceed what was locked, and the creator can see the money is real before agreeing to post.
Attribution rides on the link and the resulting order record rather than on a third-party cookie, so it survives the delay, the device switch and the forward.
Both the brand and the creator read the same record. Neither has to trust the other's dashboard, and neither has to accept a private database as the arbiter of a disputed number.
Refunded and returned orders are excluded automatically by the contract rather than clawed back afterwards. The creator is paid in USDC in days, not in 30 to 90 days.
| For a restaurants & hospitality brand | Traditional affiliate platforms | Post2Cash |
|---|---|---|
| Who holds the commission budget | The network's own bank account | ✓ A non-custodial escrow no one — including Post2Cash — can divert |
| Where the sale record lives | The network's private database | ✓ On-chain, independently verifiable by both sides |
| Returns and refunds | Clawbacks against future statements | ✓ Excluded automatically before any money moves |
| Payout speed | 30–90 days, with silent delays | ✓ Days — auto-released at the close of the return window |
| Budget exposure | Open-ended until the program is paused | ✓ Capped at the pre-funded campaign escrow |
By giving each creator a per-creator link or claimable offer that the guest presents or redeems at the venue, and by settling commission against the actual bill once it is closed rather than against the reservation.
A percentage of the net food-and-beverage bill, with a per-booking cap, aligns the creator with the value delivered. Per-cover pricing rewards headcount rather than spend and tends to attract exactly the wrong traffic.
The model works off the settled bill, so integration depth depends on the venue's existing systems — many start with a redeemable per-creator offer and reconcile against closed bills before deeper integration.
A monthly subscription from $99 plus a 5% fee on commission payouts. No enterprise retainer, no percent-of-GMV. Creators join free.
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